Steve’s Frozen Chillers, Inc. saw an opportunity to become a major player in the Energy Drink business and designed a fabulous new product called Atomic Frozen Energy Drink. It can be served from any brand Frozen Drink or Slushee Machine. It is red in color and has a wonderful fresh taste of a combination of Raspberry and Pomegranate. Because it is low in Caffeine, drinkers do not experience the “crash” that they get from those drinks that have high levels of Caffeine. It also is loaded with B6, B12, Niacin and Pomegranate, so besides giving a really nice boost, it also is loaded with antioxidants.
A 12 ounce Atomic Frozen Energy Drink will give the drinker the same boost as a can of Red Bull.
According to Mintel, a leading market research company, “Energy Drinks has become a daily beverage choice”. At Steve’s Frozen Chillers, Inc. , we think that more people would like to enjoy a tasty alternative to the yucky tasting canned drinks.
Over $4.8 billion dollars were spent on Energy Drinks in 2008 and that number is expected to grow by 63% through 2013. Convenience Stores accounted for almost 81% of all Energy Drink Sales.
The canned Energy Drinks prices are a fairly high, usually almost 250% higher than Fruit Juices…Atomic Energy Drink tastes better and can be priced much lower and still show a 100% mark-up for a store owner.
Approximately 65% of all Energy Drink drinkers are between the ages of 13 and 35 years old, with males being approximately 65% of the market. One market that we are going to go after is the College Students. A lot of College Students like to use Energy Drinks to help them stay up longer to study.
Atomic Frozen Energy Drink, TASTES BETTER, NO CRASH, LOADED WITH B6 & B12, POMEGRANATE AND NIACIN.
Each case of the Atomic Frozen Energy Drink has 6 – ½ gallon jugs. The yield per case is 2342 ounces of servable product.

